Introducing 1 Minute read

The average words per minute for an adult when reading is 240. Well, that is if you’re an oral reader. Many read faster and are auditory readers with 400 wpm, meaning it would take 36.4 seconds to read through this text. However, for the top readers at 1000 wpm it would only take 14.5 seconds.1 Anyhow, give or take ASAP-Norway is introducing; one minute reads.

While on the subject, if we were to compare the results of the average reader to other areas it is quite fascinating. We may imagine a sprinter practicing every day for several years on the running track and then just calmly walking for a race. We can also picture a racing driver never exceeding 30 mph or a pianist playing every day of the week for 20 years and only able to play music like a beginner. Unfortunately, since the age of 12, most readers do not substantially improve their efficiency and never reach their full capacity.2

You’re probably familiar with the phenomenon “Minute to win it”, “1 minute crafts” and the Facebook favourite “1 minute videos” by Nas Daily. We will introduce one minute readings through our website. The goal is to create short, precise, informative, creative and fresh posts. If you find them somewhat interesting as well that would be a treat.

That’s a minute  - see you ASAP




  • 1, 2. , C. Cousin, M. C. Vinckenbosch, 1998, “Reader profiles”, 14.11.2018
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